Posts tagged Source: Business Today
How BluSmart took on the might of Ola and Uber, disrupting the super competitive cab-hailing business

Binu Paul reports for Business Today: BluSmart Mobility, a Green Frontier Capital investee company, was founded in 2017 by Punita K. Goyal, who envisioned an integrated full-stack EV ride-hailing service and charging network. Recognizing the declining service quality of existing leaders, BluSmart launched its all-electric ride-hailing service in 2019. The company's approach involves leasing EVs at an institutional level, ensuring cost advantages and lower fuel expenses, leading to a cost structure 30-40% lower than competitors.

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