Chupps

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Chupps is India’s coolest D2C footwear brand, selling to hundreds of thousands of customers every month.

Chupps Quick Facts:

  • Fueled by category growth and new product launches, revenues have been growing in double digits every month

  • A strong focus on Millennials and Generation Z, value pricing strategy and faster to market strategy with new concepts will position the company as the leading online footwear brand

  • Sustainable materials and design with closed loop recycling

  • Coastal area/beach cleaning

  • Effluent water-treatment plant

  • Production waste-recycling


When we first met Sandiipbhai, the opportunity to have GFC as an investor in Chupps seemed like the perfect fit. We couldn’t have been more right - Sandiipbhai’s forthcomingness and initiative to lend support, his strategic insights across multiple areas of our business and his vision for Chupps have been invaluable and have opened new avenues of growth for the brand. His mentorship over the last couple of years have helped shape key strategic decisions. We couldn’t be more grateful to have Sandiipbhai & Dr. Dutta on our Advisory Board and rest of the GFC team for their association. We believe that we are only at the start of a partnership that will keep gaining strength.


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kgs of recycled materials used



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tons of CO2 saved (equivalent to what 8,154+ fully-grown trees absorb in a year)


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green jobs created


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kgs of plastic saved through use of non-plastic packaging materials


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free clothing, transport and food for all workers


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vegan and cruelty free

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